I. Countermeasures for Serial packaging Design
The same or similar colors, patterns, and typesetting methods are adopted in the packaging design of similar products. Highlight the unity of the visual image, so that consumers know the products of the same enterprise. Consumers associate products with corporate image. This saves design and printing costs. Reduce the huge publicity budget for new product promotion. It is not only conducive to the rapid sales of products but also to strengthen the corporate image.
2. Hierarchical packaging Box Design Strategy
Due to the differences in economic income, consumption purpose, educational level, aesthetic level, and age level, consumers have different psychological needs for packaging. Therefore, enterprises should be based on the needs of different consumers, different levels of packaging countermeasures. To fight for each consumer group, expand the market share.
3. convenience packaging design countermeasures
For the point of view of customer use, packaging design adopts the characteristics of easy to carry, open, use, or reuse. Such as hand-held, pull-ring type, button type, roll-open, tear-type, and so on. They’re easy to open to win over customers.
4. Package design strategy
The enterprise will package the series of products together, which is conducive to promoting the sales of various products. At the same time, it can improve the gear of the product.
5. Update packaging design strategy
The purpose of upgrading packaging is to improve packaging, so those poor sales of goods full of vitality. With a new image and selling points; Second, comply with the market changes, maintain sales momentum, expand brand awareness. Usually, the unsalable commodity package takes the big change, presents with the brand-new tendency; The packaging of popular merchandise is suitable to adopt the updating way from the shallow to the deep, which reflects the dynamic and novel appearance under the condition of maintaining the commodity recognition.
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