How to design the cosmetic packaging box that makes the consumer move? Now our life is getting better and better, the quality of life is also constantly improving, we pay more attention to our appearance, the cosmetics industry in recent years can be said to be constantly reaching new highs.
Almost every woman USES makeup, and some don’t go out without it And not only women, according to statistics, the proportion of men using cosmetics is also increasing, but the love of beauty is not only women like.
If your brand has a loyal following, you will have enough control over whether you exit new products or sell more than your competitors. If you want to hold consumers’ hearts in your hands, you need to design a cosmetic packaging box in consumers’ hearts, so that your cosmetics can win at the starting line. Then how to design a cosmetic packaging box that makes consumers’ hearts move?
1. Design of cosmetic packaging box
Who are your target customers? Know why you are in the crowd designers are important, they are energetic young girls? Or a mature and elegant woman? Or is it a man? Once you know who they are, your cosmetic packaging design needs to move closer to them. Each population should have a different design and don’t think of a one-size-fits-all approach. It won’t work on the cosmetics package.
2. Cosmetic packaging box brand
The personality Brand is very important. in the cosmetics industry. The price of some big brands is much higher than that of ordinary cosmetics, and the sales volume is also very high.
A brand is like an ID card that allows consumers to recognize you. What is your brand? Avant-garde like Urban Decay?As simple and classic as Bobbi Brown?Or as luxurious as Dior? As a brand, the personality you want to present to your customers will determine what design elements you use in your packaging.
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The cosmetic packaging box is a very important part of the cosmetic industry and the quality of Haiying cosmetic packaging boxes is much higher than the average cosmetic boxes. If you need all kinds of paper boxes and bags, please contact Dongguan Haiying Printing Co., LTD in time.
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